Direct mailing is a great way to market your business and connect with new people. It provides a way to differentiate your company from your competition and present your message to potential customers. Here are some custom mailing services and upcoming events that you can use to market your business in 2023:
Custom Postcards
Postcards allow you to stay in touch with customers and promote your business. You can add a unique URL to postcards to track your campaign’s effectiveness. You can also include a discount on the postcard and direct people to a landing page that reflects that discount.
During a time when reviews are essential for showing up online when someone searches for your services, sending a postcard to clients that are fans with a QR code linked to giving a review is a modern and easy way to build your review numbers.
Custom Envelopes
You can use larger envelopes that stand out from other pieces of mail a company receives. They’ll grab people’s attention and can be further enhanced with a combination of larger text and graphics to make a significant impact.
Custom Brochures
Brochures are another great way to promote your business and products. They can be custom printed with your message and branding, and you can add different textures and cut designs to make them even more eye-catching.
Complete Mail offers graphic design services to ensure your brochure stands out with a clear message of what you offer or plan to offer in 2023.
Custom Newsletters
Newsletters keep your customers and clients up-to-date on the goings-on within your business. You can include coupons, discounts, and special offers in your newsletter to encourage clients to use your products and services.
Include a call to action on your mailing pieces to encourage customers to take action, such as, “Visit our website for more information” or “Call us to learn more about our services.”
Testimonials
Testimonials are another way to increase the response rate of your direct mail campaign. Use different colors, fonts, and images to make your mailing piece stand out. Hearing what other customers say about your product or service can make a big difference in whether someone decides to use your company’s products or services.
Upcoming Events
There are many upcoming events that you can use to market your business. Here are a few examples:
New Year’s Celebrations and Fresh Starts
You can use this time to promote your business for 2023 by handing out flyers or sending postcards, particularly if you’re offering something new or approaching your service in a different way. It’s a great time to offer discounts and promotions to get customers to try what’s new or be reminded of why they’re customers in the first place.
Valentine’s Day
You can use the holiday to promote your business by sending out custom Valentine’s Day cards. Make them interesting, funny and branded to show your clients that you care about them and appreciate their business.
Printing and Direct Mailing Services Market Your Business Effectively
You can start your marketing for 2023 by planning and using custom mailing services to help you take your business to the next level and keep your customers informed of your latest products and services.
Ensure your contact information is included in your custom mailings so potential customers can reach you with ease. Include your website, email, and phone number so people can quickly get in touch with you.
These are just a few custom printing and mailing ideas you can use to market your business in 2023. For more ideas, contact Complete Mailing & Printing today. We’re here to help you grow your business and reach your marketing goals.
