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Direct mail isn’t merely a novelty or a nod to a simpler time in this increasingly digital age. It’s a way to get personal with clients and to effectively expand your customer base. Postcard direct marketing is an efficient method of communicating to those most aligned with your offerings and the form of direct mail

As the busiest time of the year for most businesses, the holiday season is also a crucial time to gain exposure and promote sales. A time to reward loyalty and inspire interest with uniquely crafted mailings, from personalized letters and gift wrapped packages to postcards and special offerings. We have the custom mail services you

Have you carried out a direct mail marketing campaign for your small business yet? If not and your business has been around for quite some time, it’s a great idea to expand your marketing practices to mailboxes.  Direct mail might sound outdated or inconvenient, but it’s thriving even in the modern era of digital marketing.

Do you have a collection of business cards or cards lying about your home or business? Find a few of them and compare them with your own, viewing from the perspective of someone who doesn’t know your business or is looking for your services. What impression would they have?  If your cards were designed and

Many small businesses and organizations use direct mail marketing companies to print their marketing collateral. Some also use graphic design services to create their collateral from scratch.  If mail marketing is a new addition to your outreach campaigns, you’re in need of the right custom mail services provider to simplify the process and keep your

There are three big mistakes organizations make when designing direct mail campaigns, which are caught when working with reputable custom mail services. However, you should also be aware of good practices—and bad practices. Before you embark on your next campaign, look through these three mistakes that can sabotage your marketing efforts: 1.   No Call-to-Action (CTA)

You don’t know how much direct mail your audience receives. You can guess that on an average day, their mailboxes are sparsely filled with a few fliers and envelopes. Other days might see them packed with packages or letters and cards. However, you can’t always predict how much mail your audience will sort through before

Is your digital marketing campaign running out of steam? If you’re not getting the response you want from potential customers, you’re missing out on a bold opportunity provided by custom mail services. Instead of relying on a singular method of marketing, expand your borders with direct mail to reach audiences online and offline. Direct mail

Is your direct mail campaign not getting the results you want? Whether your return on investment is low or your response rate is lukewarm, you can revamp your direct mail efforts in multiple ways. One is by working with an experienced custom mail services provider to improve your mailers and ads. Another is by improving