An overwhelming majority of consumers (98%) retrieve their mail the same day it gets delivered, and the open rate on mail ranges from nearly 60% to over 80%. The bottom line is that custom mailing services can be a great tool for reaching new audiences or reconnecting with existing customers.
If you are thinking about integrating custom mailing services into your marketing mix, it’s important to brush up on the latest trends. Here are just a few of the recent developments that can make your content stand out.
Custom Mail Personalization
You can now personalize physical mailers. Custom mailing service providers make sure your content speaks to the needs of the audience you are targeting. From using local terminology to identifying niche pain points, these assets make recipients feel like you designed the mailers just for them.
Getting personal is especially impactful when you are marketing niche products or trying to break into a new region. Instead of bombarding prospects with generic content, you can highlight concerns that matter most to them.
Eco-Friendly Initiatives
Do you serve an environmentally conscious group of customers? If so, it’s important to invest in eco-friendly marketing materials that align with your brand values and the preferences of your target audience.
Fortunately, custom mailing services make achieving this easier than ever. Look for providers that offer veggie-based inks and recycled paper.
Switching to recycled paper is a simple but effective way of shrinking your environmental impact while simultaneously allowing you to unlock the power of custom mailing services. Making the switch to recycled paper and natural inks also demonstrates to consumers that you stand behind your principles. It’s a win-win!
Tailored Mailing Campaigns
With the help of a professional distribution and fulfillment partner, you can tailor your content and campaign to align with specific goals.
Whether you want to generate new leads with an awareness campaign or encourage customers to make subsequent purchases from your brand, a skilled partner can help you achieve your marketing goals.
For instance, you could send mailers to a list of inactive customers and include a discount code to encourage them to make a new purchase. You could also add a QR code to your postcards, which makes it easy for prospects to reach your website or social media channels.
Measuring Success
Are you worried about how you’ll track the impact of your physical mailing campaigns? In the past, measuring the reach of postcards and mailers could prove difficult. Today, it’s much easier.
One approach involves using QR codes to link traffic to specific mailer campaigns. If someone reaches your site or social pages using a QR code, you can attribute that lead to your mailers.
Another strategy involves using custom links or discount codes, which will only be distributed via postcards. If a person makes a purchase using one of those codes, you’ll know the transaction originated from a mailer.
More importantly, you’ll be able to use these insights to determine which mailers are contributing to your growth and which designs need to be revisited.
Learn More About Our Custom Mailing Services
At Complete Mailing & Printing, we offer a variety of bespoke mailing services, including design, printing, fulfillment, and more. Our team is committed to giving you access to everything you need, from QR codes to personalization. If you’d like to learn more about our custom mailing services, contact our team today. We’ll provide a detailed quote and help you decide which of our offerings is the best fit for your brand.
